PPC(Pay Per Click)
Pay per click, or PPC, is one of the fastest ways to increase your sales funnel. It is a digital marketing strategy that directs traffic to your brand and your website. You (the advertiser) will only pay for clicks when a visitor visits your link. PPC advertising allows a company to be visible on almost any relevant search result in a concise space of time, depending on the budget available.
The reason that so many businesses use PPC advertising is fairly simple—it’s a flexible direct marketing tool that can be used to target a relevant audience at the right time. As long as you have a clearly defined goal and strategy, your business revenue can increase and you’ll be able to better compete in your market.
PPC can get you to the highly desired “page one” in major search engine results. Any kind of search engine campaign is paramount for both paid and organic acquisition to reach your customers at the right time.
To enable this boost in sales, you must ensure the keywords being targeted are focused on those that convert effectively and exclude keywords such as “free,” “description,” “pictures, ” and “cost. ” A high converting keyword that costs slightly more is likely to provide more sales than a lower costing generic term.
We will craft a thoughtful paid search strategy by optimizing paid search keywords to reach customers based on their intent, thereby driving them to your website with well rounded and creative ad copy.